Trader Program Policies

Google is committed to providing policies that benefit our users, advertisers, partners, and Google. To achieve this goal, we maintain high standards for items accepted into the Trader program. The policies listed below complement our Terms and Conditions and describe Google's posting policies. From time to time, we may change our content policies so please check here often for updates. We reserve the right to reject or approve any item or any account at any time.

Item Functionality

Language
- All items and any web pages that you link to must be in English.
Links:
- Your URLs must link to a working website.
- Your URLs must link directly to the webpages that contain information about your items. We do not allow links that redirect.
- We do not allow links to an email address or a file (ex. an image, audio, video, or document file) that requires an additional program or application to open or run.
- We do not allow links or image links to sites with a robots.txt file that prevents Google from crawling. Learn more about robots.txt.
- We do not allow links to content or landing pages that require a registration or password to view or require the acceptance of cookies to render.

Item Type and Content

Adult goods and services	Posting is not permitted for adult goods and services, including goods and services containing nudity, sexually explicit content, pornography, prostitution or non-consensual adult material.
Affiliates	Posting is not permitted for the promotion of affiliate sites, products sold through a commission-based relationship, or sites that sell through cataloged third-party drop-shipping programs. This includes item pages that are made up primarily of advertisements, or pages where advertisements obstruct the view of the item.
Anti and Violence	Items and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by their: Race or ethnic origin Color National origin Religion Disability Sex Age Veteran status Sexual orientation/Gender identity This standard applies to everyone who wants to post on Google, whether we agree with their viewpoint or not.
Body parts	Posting is not permitted for the promotion of body parts or human remains.
Borrowed content	Posting is not permitted for content borrowed from other websites. You must own the content you submit, or you must be submitting on behalf of the content owner.
Bulk marketing tools	The promotion of the following bulk marketing products is not permitted if the stated or implied use of these products is unsolicited spam: Email lists that are not opt-in Bulk email software Bulk messaging
Cable descramblers and black boxes	Posting is not permitted for products that descramble cable and satellite signals in order to get free cable services.
Child pornography	Posting is not permitted for the promotion of pornographic materials involving minors or content that encourages or promotes sexual attraction towards children. We have a zero tolerance policy towards content of this nature and, where appropriate, will report violators to law enforcement.
Copyright unlocking devices	Posting is not permitted for the promotion of mod chips or other devices designed to circumvent copyright protection.
Copyrighted media and software	All items must respect copyright and trademark law. Posting is not permitted for unauthorized copies of media, software, or other licensed or protected material.
Counterfeit and unauthorized goods	Posting is not permitted for products that are replicas or imitations of designer goods; items without a celebrity endorsement that would normally require such an association; fake autographs, counterfeit stamps, and other potentially unauthorized goods.
Dialers	We do not permit items that are associated with dialers in any way.
Drug test circumvention aids	Posting is not permitted for the promotion of products such as drug cleansing shakes and urine test additives.
Drugs and drug paraphernalia	Posting is not permitted for the promotion of illegal drugs and drug accessories, including herbal drugs such as salvia and magic mushrooms.
Duplication and mirrors	We do not permit duplicate posted content, or the promotion of mirrored sites or products. Posting using automated software programs or "robots" is not permitted.
False representation	You may not post on behalf of Google, or otherwise impersonate a Google employee. You also may not post on behalf of or impersonate another individual or an organization that you are not authorized to represent.
Gaming/gambling	Posting is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.
Government IDs or documents	Posting is not permitted for the promotion of fake IDs, passports, diplomas, and noble titles.
Hacking and cracking materials	Posting is not permitted for the promotion of manuals, how-to guides, information, or equipment enabling illegal access to software, servers, websites, or other protected property.
Illegal goods and services	You must post in accordance with the laws of your target country. Posting is not permitted for materials, products, or information promoting illegal goods or enabling illegal acts. You may not disclaim knowledge of, or responsibility for, the authenticity or legality of the items you offer. You must authenticate any items you sell.
Keyword stuffing	You may not post excessive, repetitive, or irrelevant keywords.
Malware and Phishing	You may not use this product to link to malware or viruses nor to engage in phishing activity.
Miracle cures	Posting is not permitted for the promotion of unsubstantiated cures, remedies or other items marketed as quick health fixes.
Multi-level marketing	Posting is not permitted for the promotion of multi-level marking (MLM) businesses or other businesses that recruit members and offer them rewards for recruiting others and/or selling services ("pyramid schemes").
Personal Information	You may not post content that includes contact or personal information about another individual without their permission.
Prescription drugs or pharmacies	Posting is not permitted for the promotion of prescription drugs.
Pyrotechnic devices and hazardous materials	Posting is not permitted for the promotion of fireworks and related goods; toxic, explosive, flammable, and radioactive materials and substances. This includes information on how to create explosive devices.
Weapons	Posting is not permitted for the promotion of illegal knives or other illegal weapons.
Wholesale currency	Posting is not permitted for the promotion of discounted currencies or currency exchanges.

Editorial Guidelines

All your item submissions should follow three principles:

Be honest and factual.
Describe your message clearly and accurately.
Include relevant and complete information about your items with attributes where applicable.

In addition, make sure you:

Use Standard Spelling and Grammar. Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don't use exclamation points in your item titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol.
Avoid gimmicky repetition. You may not post excessive, repetitive, or irrelevant keywords.
Avoid offensive or inappropriate language.